I’ve done a lot of work with branding and marketing over the years. The challenge is the same for every client: distilling a complicated web of people and services down to a single clear idea, centred around an all-important question.
What are we here to do?
When I got involved with the camp, the answer seemed…
To the man who threw a bottle through our window: We know what you did last night. We have a message for people like you. There’s no place in this world for you. …but we wish there was. Life is full of pain, sometimes. And for some people, all the time. And many of those […]
7 Things I’ve Learned From Our Little Heroes Just over a year ago, the camp staff and I had an idea. We all loved camp, and we hated the idea of waiting a full year before seeing the kids again. Why not continue camp during the school-year? And so Heroes Academy was born. We’ve since […]
… I get asked a lot how camp was this year. I usually paint a positive picture. Seventy-four bright young souls came into deeper contact with Jesus Christ. They were taught from His Word, and fed with His love. There was fun, silliness, and adventure. All walked away happy. Perfect, right?
It would be, if that’s how the story ended…